By combining advanced visual analysis with traditional metrics, we offer a deeper understanding of consumer behavior and market trends. Our strength lies in extracting insights from visual content, particularly in beauty and luxury sectors, but our platform benefits a wide range of industries.We analyze both visual and textual content, providing a comprehensive view that empowers teams across social media, marketing, product development, and business strategy. In a visually-driven digital world, EYECUE helps brands stay competitive and engage effectively.
Carolina Bañales, a pioneering telematics engineer from Uruguay, embarked on her entrepreneurial journey at just 24 by founding a groundbreaking augmented reality company tailored to the beauty industry. This virtual makeover app quickly gained recognition, collaborating with leading global beauty brands before being acquired by Ulta Beauty, a major U.S. cosmetics retailer, after eight transformative years.
Following this success, Carolina channeled her passion for blending advanced technologies with practical applications into her next venture: EYECUE Insights. At EYECUE, she and her team leverage AI to create innovative solutions that provide deep consumer insights and drive business success in the beauty and luxury sectors through a cutting-edge combination of social, visual, and text analyses.
Carolina’s journey is a testament to her ability to lead and innovate in both the tech and beauty sectors. Through EYECUE, she continues to push boundaries, curating skilled teams and driving forward a vision where the latest trends become industry standards. As a female-led company, EYECUE stands at the forefront of innovation, transforming complex technologies into practical, impactful solutions.
“My passion lies in combining complex technologies with practical applications, like augmented reality or artificial intelligence, to create products that make a difference.”
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